Hello!!
I’m Yufei :^)) 👋
— a creative strategist and designer interested in how brands, spaces, and stories come together.
I study Hotel Administration and Fine Arts at Cornell University, where I think a lot about experiences: how it’s built, how it’s felt, and how visuals can bring it to life.
My work blends brand strategy with hands-on making, from identity systems and publications to illustrations and spatial concepts. I’m especially drawn to projects that live between hospitality, culture, and place.
FAQ
Why Fishy Space?
Fishy Space is my little universe on the internet; a space to archive experiments, works in progress, and ideas that are still unfolding.
The site name is inspired by a pun based on the phonetic pronunciation of my Chinese name, 于飞 (Yú Fēi).
The "于" in my name shares the same phonetic pronunciation as the character "鱼", standing for fish in Chinese 𓇼 ⋆｡˚ 𓆝⋆｡˚ 𓇼